| Best fit | Large data orgs, broad warehouse coverage | Series A–C dbt + Airflow teams (5–50 pipelines) |
| Pricing | Per table or credit. A hundred tables is often five figures a year | Free, $99, or $299 a month. Priced by pipeline |
| After a green run | Alert, or an Airflow operator that fails open by default | Passport revoke pauses Airflow, dbt Cloud, Hightouch, and Census |
| Where checks run | Typically against data the vendor can query | Optional agent in your VPC. Aggregates leave. Credentials stay |
| Time to value | Weeks of rollout and tuning | Import manifest/DAG; guided path in ~15 minutes |
| Core wedge | ML anomaly detection + incident workflows | Passport, circuit breaker, SLA report |
| CI / producer honesty | Varies by product and add-ons | Impact preview + contract gates on PRs |